| The International Li-ion Battery Industry |
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To understand the real value of UpStart Battery,
you need to know how the battery industry works.
Almost all the lithium Ion Batteries are manufactured in China, Japan and Korea. Most of these batteries
are produced for the major brands of portable
electronics such as Sony, Apple, HP, Nokia, Motorola,
and others. The major brands outsourced much
of their production to contract manufacturers years
ago, and the batteries were among the first components
to be outsourced.
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There are over 100 manufacturers of Li-ion batteries in
China. Very few of them have significant capacity,
and even fewer have production contracts for the major
brands. Most scrape by producing knock off batteries
that they reverse engineer, or casing battery cell rejects
that the larger manufacturers sell off cheap.
Unfortunately, most replacement batteries for products
fall into this category. It is a dirty little secret of the
battery industry that much of what is produced is of
substandard quality.
The largest manufacturers in China do most of the
production. Their batteries are carefully vetted and
certified by the major brands for whom they produce.
ISO 9001 certification is necessary, but the brands certify
the factory themselves before awarding a production
Contract. The factory makes the batteries, places the
brand sticker on the product, then ships them to the
brands for inclusion with new cell phones, computers,
cameras and other products. When the brand stops
selling a particular product model, production of
batteries shifts to new models as well. It can be very
difficult for people to find a quality replacement battery
for their products, even though they are not that old.
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The UpStart Battery Difference
Now with UpStart Battery you have a better choice. UpStart only buys batteries
from factories that have a manufacturing contract for at least three of the top 10
international consumer electronics brands. Our factories have been carefully
analyzed from top to bottom before being certified and awarded a production
contract. A factory has to accomplish this difficult feat at least three times before
UpStart will source our batteries from them. UpStart then signs exclusive
distribution contracts for the replacement battery market, guaranteeing an
exclusive and lucrative market for our distributors.
UpStart batteries come out of name brand factories, but by putting our brand on
the product, we avoid paying huge royalties to owners of those brands, and can
pass these savings on to consumers - all without sacrificing quality, safety and
reliability. This level of quality also makes possible UpStart Battery’s industry
leading Lifetime Warranty, which is available on most products.
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